{"id":13946,"date":"2023-07-16T14:28:34","date_gmt":"2023-07-16T17:28:34","guid":{"rendered":"https:\/\/nubesmgzdigital.com.ar\/?p=13946"},"modified":"2025-08-13T16:14:11","modified_gmt":"2025-08-13T19:14:11","slug":"presentacion-del-desafio-ruta-40","status":"publish","type":"post","link":"https:\/\/nubesmgzdigital.com.ar\/index.php\/2023\/07\/16\/presentacion-del-desafio-ruta-40\/","title":{"rendered":"Presentaci\u00f3n del Desaf\u00edo Ruta 40"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">A partir del 26 de agosto, recorrer\u00e1 las provincias de La Rioja, Catamarca y Salta, impulsando la actividad tur\u00edstica en la regi\u00f3n.<\/mark><\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El ministro de Turismo y Deportes de la Naci\u00f3n,\u00a0<strong>Mat\u00edas Lammens<\/strong>, encabez\u00f3 hoy la presentaci\u00f3n a la prensa de la edici\u00f3n 2023 del\u00a0<strong>Desaf\u00edo Ruta 40<\/strong>, competencia automovil\u00edstica que recorrer\u00e1 las provincias de La Rioja, Catamarca y Salta entre el 26 de agosto y el 1 de septiembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCompetencias deportivas internacionales, como el Desaf\u00edo Ruta 40, tienen un impacto innegable en el turismo, una de las actividades clave para el desarrollo econ\u00f3mico y social de la Argentina\u201d<\/em>, dijo Lammens en el auditorio del Ministerio, escenario de la convocatoria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la reuni\u00f3n tambi\u00e9n participaron el secretario de Turismo de La Rioja,&nbsp;<strong>Jos\u00e9 Rosa<\/strong>; el ministro de Turismo y Deportes de Salta,&nbsp;<strong>Mario Pe\u00f1a<\/strong>, y el ministro de Cultura y Turismo de Catamarca,&nbsp;<strong>Roberto Brunello<\/strong>. Tambi\u00e9n estuvieron presentes&nbsp;<strong>Santiago Carreras<\/strong>, gerente de Asuntos Institucionales y Comunicaci\u00f3n de YPF, auspiciante principal de la competencia, y el corredor salte\u00f1o campe\u00f3n del Dakar,&nbsp;<strong>Kevin Benavides<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.argentina.gob.ar\/sites\/default\/files\/gll_0504.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El Desaf\u00edo Ruta 40 -que lleva&nbsp;<strong>trece ediciones<\/strong>&nbsp;y se corri\u00f3 por primera vez en 2010- es una de las cinco competencias del&nbsp;<strong>Campeonato Mundial de Rally Raid<\/strong>&nbsp;(W2RC). Las otras cuatro son el Rally Dakar, Abu Dhabi Desert Challenge, Sonora Rally y el Rallye du Maroc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>David Eli<\/strong>, organizador del Desaf\u00edo Ruta 40, estim\u00f3 que habr\u00e1 un&nbsp;<strong>centenar de pilotos inscriptos<\/strong>&nbsp;en la competencia, que incluye las categor\u00edas motos, quads, autos (T1 y T2), UTV (T3 y T4) y camiones, tanto para el Campeonato Mundial como para la Copa Open.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien el Desaf\u00edo Ruta 40 ya fue parte de calendarios internacionales, esta ser\u00e1 la&nbsp;<strong>primera vez que estar\u00e1 incluido en el nuevo W2RC<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"13948\" 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El ministro de Turismo y Deportes de la Naci\u00f3n,\u00a0Mat\u00edas Lammens, encabez\u00f3 hoy la presentaci\u00f3n a la prensa de la edici\u00f3n 2023 del\u00a0Desaf\u00edo Ruta 40, competencia automovil\u00edstica que recorrer\u00e1 las provincias de La Rioja, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-13946","post","type-post","status-publish","format-standard","hentry","category-noa"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/13946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=13946"}],"version-history":[{"count":2,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/13946\/revisions"}],"predecessor-version":[{"id":19495,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/13946\/revisions\/19495"}],"wp:attachment":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=13946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=13946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=13946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}