{"id":9365,"date":"2022-01-24T18:23:46","date_gmt":"2022-01-24T21:23:46","guid":{"rendered":"https:\/\/nubesmgzdigital.com.ar\/?p=9365"},"modified":"2022-01-27T08:50:45","modified_gmt":"2022-01-27T11:50:45","slug":"marca-pais-primera-presentacion-internacional-de-su-evolucion","status":"publish","type":"post","link":"https:\/\/nubesmgzdigital.com.ar\/index.php\/2022\/01\/24\/marca-pais-primera-presentacion-internacional-de-su-evolucion\/","title":{"rendered":"Marca Pa\u00eds: primera presentaci\u00f3n internacional de su evoluci\u00f3n"},"content":{"rendered":"\n<p><strong><em>En la Embajada Argentina en Espa\u00f1a.<\/em><\/strong><\/p>\n\n\n\n<p>Con la presencia del secretario general de la Organizaci\u00f3n Mundial del Turismo (OMT),&nbsp;<strong>Zurab Pololikashvili<\/strong>, la secretaria de Promoci\u00f3n Tur\u00edstica,&nbsp;<strong>Yanina Mart\u00ednez<\/strong>, encabez\u00f3 la primera presentaci\u00f3n internacional de la evoluci\u00f3n de la&nbsp;<strong>Marca Pa\u00eds<\/strong>, que se realiz\u00f3 en la&nbsp;<strong>Embajada Argentina en Espa\u00f1a<\/strong>.<\/p>\n\n\n\n<p><em>\u201cLa Marca Pa\u00eds Argentina es una pol\u00edtica de Estado de gran utilidad para la construcci\u00f3n y el fortalecimiento de nuestra identidad\u201d<\/em>, asegur\u00f3&nbsp;<strong>Mart\u00ednez<\/strong>&nbsp;durante el encuentro.&nbsp;<em>\u201cArgentina es cultura, gastronom\u00eda, naturaleza y, sobre todo, generosidad. Esa es la identidad de un pa\u00eds que potencia su tejido tur\u00edstico y recobra la confianza de los viajeros\u201d<\/em>, agreg\u00f3 el titular de la&nbsp;<strong>OMT<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-1024x682.jpeg\" alt=\"\" class=\"wp-image-9366\" srcset=\"https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-1024x682.jpeg 1024w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-300x200.jpeg 300w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-768x512.jpeg 768w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-696x464.jpeg 696w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-1068x712.jpeg 1068w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24-630x420.jpeg 630w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Durante la jornada, se entreg\u00f3 la distinci\u00f3n de embajadores de la Marca Pa\u00eds a&nbsp;<strong>Lisi Fracchia<\/strong>, dise\u00f1adora de joyas y perito en gemas, galardonada con premios como la Estrella de Oro en Madrid (2019); a&nbsp;<strong>Diego Cabrera<\/strong>, bartender argentino radicado en Espa\u00f1a, titular de Salm\u00f3n Gur\u00fa, elegido entre los 50 mejores bares del mundo; a&nbsp;<strong>Javier Brichetto<\/strong>, chef argentino a cargo del restaurante Plantao, en Madrid; y a&nbsp;<strong>Virginia Tola<\/strong>, reconocida soprano argentina.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-1024x682.jpeg\" alt=\"\" class=\"wp-image-9367\" srcset=\"https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-1024x682.jpeg 1024w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-300x200.jpeg 300w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-768x512.jpeg 768w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-696x464.jpeg 696w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-1068x712.jpeg 1068w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2-630x420.jpeg 630w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_2.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La Marca Pa\u00eds Argentina es una&nbsp;<strong>pol\u00edtica de Estado que busca posicionar a nuestro pa\u00eds en el contexto internacional mediante sus factores diferenciales<\/strong>, como los sectores productivos y de servicios, el talento nacional, la cultura y los destinos tur\u00edsticos. Durante el \u00faltimo a\u00f1o, se present\u00f3 su evoluci\u00f3n tras un proceso que comenz\u00f3 con la conformaci\u00f3n de la&nbsp;<strong>Mesa Interministerial de Marca Pa\u00eds<\/strong>. Luego, profesionales del \u00e1rea de dise\u00f1o de organismos p\u00fablicos trabajaron en cinco propuestas, analizadas por un jurado de notables, que seleccion\u00f3 dos. Finalmente, cientos de miles de argentinos y argentinas participaron de la votaci\u00f3n ciudadana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-1024x682.jpeg\" alt=\"\" class=\"wp-image-9368\" srcset=\"https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-1024x682.jpeg 1024w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-300x200.jpeg 300w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-768x512.jpeg 768w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-696x464.jpeg 696w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-1068x712.jpeg 1068w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1-630x420.jpeg 630w, https:\/\/nubesmgzdigital.com.ar\/wp-content\/uploads\/2022\/01\/whatsapp_image_2022-01-24_at_13.35.24_1.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La nueva identidad parte de la fuerte representatividad que poseen dos s\u00edmbolos de identificaci\u00f3n nacional: el&nbsp;<strong>Sol de Mayo<\/strong>, presente en la mayor\u00eda de escudos nacionales y provinciales, y la escarapela, emblema de nacionalidad y pertenencia. Adem\u00e1s, la cinta de colores patrios est\u00e1 constituida por&nbsp;<strong>24 m\u00f3dulos<\/strong>&nbsp;que se generan a trav\u00e9s de los rayos del sol y su movimiento ondulante. Tiene un recorrido envolvente y posee un car\u00e1cter integrador, de inclusi\u00f3n federal de los 24 distritos nacionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la Embajada Argentina en Espa\u00f1a. Con la presencia del secretario general de la Organizaci\u00f3n Mundial del Turismo (OMT),&nbsp;Zurab Pololikashvili, la secretaria de Promoci\u00f3n Tur\u00edstica,&nbsp;Yanina Mart\u00ednez, encabez\u00f3 la primera presentaci\u00f3n internacional de la evoluci\u00f3n de la&nbsp;Marca Pa\u00eds, que se realiz\u00f3 en la&nbsp;Embajada Argentina en Espa\u00f1a. \u201cLa Marca Pa\u00eds Argentina es una pol\u00edtica de Estado de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-9365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/9365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=9365"}],"version-history":[{"count":2,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/9365\/revisions"}],"predecessor-version":[{"id":9387,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/9365\/revisions\/9387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/media\/9366"}],"wp:attachment":[{"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=9365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=9365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nubesmgzdigital.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=9365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}